A younger customer base than the market average
Sixty-one per cent of Yusr customers are under the age of 35, and just under a third are
aged 18 to 25 — a profile the bank attributes to a product built for people whose first
banking relationship was always going to be a phone rather than a counter. The average
customer completes 34 card payments and transfers in a month, with card spending
concentrated in groceries, fuel, food delivery and telecoms.
Yusr Goals, the savings feature that lets customers set a target and round up spare change
on every card purchase, has proved the most-adopted product after the current account.
Four in ten customers hold at least one active goal, with an average balance of SAR 4,180
across more than 260,000 goals. The most common goal names, in order, are travel, a car, a
wedding and Ramadan.
"Five hundred thousand people decided to move their everyday money to a bank with
no branches, and they did it in fourteen months. That is not a marketing achievement, it is
a trust achievement, and we do not take it lightly. Our job now is the unglamorous part:
keep the app fast, keep the money safe, and keep answering the phone at three in the
morning."
Faisal Al-Qahtani, Chief
Executive Officer, Yusr Bank
Most new customers arrive through someone they know
The majority of new accounts are not bought. In the first quarter of 2026, 63 per cent of
completed applications came from either a referral link shared by an existing customer or a
campaign shown to customers inside the app, with the remainder split between search,
social and out-of-home advertising. Referred customers reach their first transfer faster
and are markedly more likely to open a Goal in the first week.
Yusr expects that mix to hold through 2026. The bank plans to keep its acquisition
spending modest and concentrate the year's investment on service capacity, fraud detection
and the resilience programme announced earlier this year.